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Capturing opportunity beyond google

Bing Ads, now officially known as Microsoft Advertising, is one of the most strategically valuable yet often under-utilised paid search platforms in the world. While many brands pour the majority of their search advertising budgets into Google, Microsoft Advertising offers a parallel universe of opportunity, reaching millions of users through Bing, Yahoo, and AOL search networks, as well as Microsoft’s ecosystem of properties and partners.

What makes Bing Ads so compelling is its audience profile and integration into environments where professional, high-value decision-makers are active daily. Through the Microsoft network, Bing Ads reaches users via Microsoft Edge, Windows-integrated search, and Microsoft Office products, as well as through the embedded search capabilities in services like LinkedIn and Outlook. This creates a distinct opportunity for businesses to appear in front of demographics that may be more affluent, more professionally engaged, and more receptive to high-value products and services.

At Macrocosm.London, we position Bing Ads as a critical component of The Art of Visibility. For brands seeking comprehensive coverage across the search landscape, Microsoft Advertising offers a cost-effective and high-quality route to reach an audience segment that many competitors overlook.

GET IN TOUCH

WHAT ARE BING ADS? Bing Ads is Microsoft's pay-per-click (PPC) ad platform. It works like Google adverts in that it enables advertisers build adverts that only show up when people search for specified words. Ads that are linked to the terms someone is looking for can come up above or below the initial search results. Advertisers only pay when someone clicks on their ad on the site, which is how it works.

Ads can also be viewed on Yahoo and AOL search engines, as well as on a network of partner websites. This dramatically increases the reach, making ensuring that campaigns aren't limited to just one search engine but may be seen on many other digital properties.
Google doesn't offer the same targeting choices as Microsoft Advertising. LinkedIn profile targeting is one of the most interesting features. It helps advertisers change their ads based on a user's job, company, or industry. This is a big deal for B2B marketing since it allows you target business decision-makers with incredible accuracy.

THE ALTERNATIVE

How Bing Advertising works

Bing ads work a lot like Google Ads. They use an auction system to choose which ads to show for a certain search. The system decides where to put the ad based on the bid price and the quality score. Advertisers bid on certain terms. The quality score looks at the click-through rate, the quality of the ad copy, and how well the landing page functions to see how relevant an ad is. It’s important to make sure that your ads are relevant and optimised because ads with higher quality scores can often receive better placements for less money.

The audience and price are what make Bing Ads different from Google Ads. Because Bing has a smaller market share, there is sometimes less competition for terms on Bing than on Google. This usually means cheaper cost-per-click prices, which means that advertisers can gain more exposure for less money.

Bing Ads can also let you reach very precise groups of individuals. Advertisers may pick when their ads show up, what kinds of devices they show up on, and even how much they pay based on who sees them. This approach of using LinkedIn data enables targeting even more precise than on any other search advertising platform

OF VISIBILITY

visibility built into every format

Bing Ads aren’t one size fits all. Each campaign type is designed to reach users across Microsoft’s ecosystem, including Bing Search, Microsoft Edge, Outlook, and partner networks. By leveraging formats such as search, shopping, display, and audience campaigns, businesses can capture intent, expand visibility, and drive performance across multiple touchpoints.

EXPANDED
TEXT ADS

This is how Bing’s search results usually look. You give Bing headlines, descriptions, and URLs, and it finds searches that match them. ETAs on Bing are comparable to those on Google, but they frequently have less competition, which means higher CTRs at a lower cost.

RESPONSIVE
SEARCH ADS

With RSAs, you provide Bing a bunch of different headline and description possibilities, and it automatically puts together the best ones based on the search query. This format changes based on what the user wants and what device they’re using, allowing for ad optimisation over time.

MULTIMEDIA
ADS

Multimedia Ads appear prominently at the top of the SERP, combining high-quality images with headlines and text. Designed for visual impact, they draw the eye and deliver enhanced engagement. Ideal for e-commerce, events, and services with visual appeal.

PRODUCT ADS

Ads for Products Bing Product Ads are like Google Shopping in that they show off your products with pictures, prices, and direct links to buy them. These show up in Bing Shopping results and help those who are ready to buy by making the product data easy to find and structured.

MICROSOFT
AUDIENCE ADS

Audience You can see these native advertisements on Microsoft’s content network, which includes MSN, Outlook, and Edge. They fit nicely with content experiences and use AI and LinkedIn data to give you powerful B2B targeting and a wider brand reach.

DYNAMIC
SEARCH ADS

DSAs make headlines and landing pages for you based on the content of your website. They match search queries to the most appropriate page, filling in gaps in keyword coverage and making information more visible

LINKEDIN
PROFILE
TARGETING

Using LinkedIn data to target users by job function, organisation, and industry is one of the best things about Microsoft Advertising. This works especially well for B2B businesses and hiring efforts

CALL ADS AND
EXTENSIONS

These let people call your business right from the ad, which makes it easier to convert. Call Ads are great for businesses who provide services, make reservations, or make transactions and want to talk to people directly.

LOCATION ADS

These work with Bing Maps to offer information about nearby businesses, directions, and how close they are. Great for getting people to come to your store or use location-based services.

APP INSTALL
ADS

These adverts are made for mobile apps and send users to app stores to install them. They automatically figure out what kind of gadget you’re using, which makes it easier for app-based businesses to download.

visibility built into every format

EXPANDED
TEXT ADS

This is how Bing’s search results usually look. You give Bing headlines, descriptions, and URLs, and it finds searches that match them. ETAs on Bing are comparable to those on Google, but they frequently have less competition, which means higher CTRs at a lower cost.

RESPONSIVE
SEARCH ADS

With RSAs, you provide Bing a bunch of different headline and description possibilities, and it automatically puts together the best ones based on the search query. This format changes based on what the user wants and what device they’re using, allowing for ad optimisation over time.

MULTIMEDIA
ADS

Multimedia Ads appear prominently at the top of the SERP, combining high-quality images with headlines and text. Designed for visual impact, they draw the eye and deliver enhanced engagement. Ideal for e-commerce, events, and services with visual appeal.

PRODUCT
ADS

Ads for Products Bing Product Ads are like Google Shopping in that they show off your products with pictures, prices, and direct links to buy them. These show up in Bing Shopping results and help those who are ready to buy by making the product data easy to find and structured.

MICROSOFT
AUDIENCE
ADS

Audience You can see these native advertisements on Microsoft’s content network, which includes MSN, Outlook, and Edge. They fit nicely with content experiences and use AI and LinkedIn data to give you powerful B2B targeting and a wider brand reach.

DYNAMIC
SEARCH ADS

DSAs make headlines and landing pages for you based on the content of your website. They match search queries to the most appropriate page, filling in gaps in keyword coverage and making information more visible.

LINKEDIN
PROFILE
ADS

Using LinkedIn data to target users by job function, organisation, and industry is one of the best things about Microsoft Advertising. This works especially well for B2B businesses and hiring efforts

CALL ADS
AND
EXTENSIONS

Audience You can see these native advertisements on Microsoft’s content network, which includes MSN, Outlook, and Edge. They fit nicely with content experiences and use AI and LinkedIn data to give you powerful B2B targeting and a wider brand reach.

LOCATION
ADS

These work with Bing Maps to offer information about nearby businesses, directions, and how close they are. Great for getting people to come to your store or use location-based services.

APP INSTALL
ADS

These adverts are made for mobile apps and send users to app stores to install them. They automatically figure out what kind of gadget you’re using, which makes it easier for app-based businesses to download.

BING ADS WITHIN THE ART OF VISIBILITY In The Art of Visibility, Bing Ads is a smart strategy to reach high-value experts and niche markets. In this case, visibility is owning the places where competitors aren't or aren't well represented.

By running advertisements on Bing as well as Google advertisements, brands can get higher market share without paying a lot more on advertising. People that use Bing tend to make more money, be more likely to be managers, and be more likely to convert in certain industries, such B2B and high-ticket B2C.

We use Bing Ads to make sure that our clients' plans for being seen cover everything. This means not just being present in the largest search market but also dominating in the secondary networks that offer strong conversion potential and often a better return on investment.

Core Tactics of Bing Ads

Our approach to Bing Ads includes several tactics to maximise performance:

Keyword Optimisation Across Platforms: We align keyword strategies with Google Ads but adapt them to Bing’s search data to capture unique opportunities.

LinkedIn Profile Targeting: By targeting specific industries, companies, and job functions, we create campaigns that directly reach decision-makers.

Device and Demographic Adjustments: We adjust bids based on user behaviour, prioritising devices and demographics that deliver higher conversion rates.

Ad Extensions: We utilise site links, callout, and structured snippet extensions to increase ad relevance and encourage clicks.

Remarketing: We re-engage visitors who have interacted with our clients’ brands, keeping them in the conversion pipeline.

THE POWER

Why Bing ads matter right now

The search landscape is evolving rapidly, with AI increasingly shaping how results are presented. Microsoft has been at the forefront of integrating AI into search, particularly through its partnership with OpenAI and the integration of AI-powered Bing Chat (now referred to as Microsoft Copilot in some contexts). This creates a hybrid search experience where both traditional results and conversational answers are served to the user.

Bing Ads provides a pathway to visibility in these AI-augmented environments. While Google is also rolling out AI-driven search features, Microsoft’s early adoption and integration create unique opportunities for brands to be surfaced in new, interactive formats.

Furthermore, as privacy changes and tracking limitations affect digital advertising, platforms with direct user data (like Microsoft via Windows and LinkedIn) will become even more valuable for targeting. This is why Bing Ads is not just a “secondary” channel but a critical piece of a future-ready visibility strategy.

OF BING ADS

HOW WE DELIVER BING ADS We build our Bing Ads plans from beginning so that they will be the most successful and visible. We begin by searching for terms and audiences that are essential to Microsoft's networks. This helps us find spots where there aren't many other businesses and where consumers are likely to buy. Then we create campaigns that fit with the client's overall marketing plan. For instance, you could run Bing Ads and LinkedIn Ads campaigns at the same time to reach the same people in both search and professional networking situations.

We also follow tight testing rules, such changing the text of ads, the layout of landing pages, and the way we bid, to keep achieving better results. We don't just want clicks; we want those clicks to clearly help our business

Frequently Asked Questions

FAQS

Bing reaches a unique, affluent demographic with lower CPCs and less competition. Its integration with Microsoft AI tools like Copilot and Edge gives your brand presence in emerging AI interfaces.

We use Bing to test generative query clusters and to inform answer-engine positioning. Bing’s SERPs are often used in AI Overviews and summaries—making your presence here disproportionately powerful.

Yes. Microsoft’s ownership of LinkedIn enhances audience targeting. We synchronise campaigns with professional interests and roles—boosting brand exposure in AI-generated business recommendations.

Yes. Our campaigns are designed to trigger citations across Microsoft’s generative stack, increasing your brand’s presence in AI responses—even outside traditional search.

It’s a hidden visibility lever. We treat Bing Ads not as an afterthought, but as a low-noise, high-value driver of influence—particularly effective in LLM and enterprise AI landscapes.

Real Partnerships. Real impact. Real visibility

MACROCOSM

WE DO NOT OVERLOOK ALTERNATIVES. WE CAPTURE VISIBILITY IN UNTAPPED ECOSYSTEMS.

LONDON

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Kevin Silver

Chief Executive Officer | Visionary in AI-Driven Visibility

Kevin Silver is the CEO of Macrocosm.London Ltd in the United Kingdom, and Macrocosm Ultra Digital (Pty) Ltd in South Africa, both premier agencies at the forefront of digital visibility. As a results-driven business strategist, Kevin specialises in SEO, Google Ads, social media, and web development, but his true strength lies in anticipating the next frontier of search.

Kevin is a recognised thought leader in GEO (Generative Engine Optimisation), AI SEO, AEO (Answer Engine Optimisation), and LLMO (Large Language Model Optimisation). He coined the practical use of THE ART OF VISIBILITY, how often AI tools cite your brand, as a new key metric of being cited, served and discovered. His work helps brands move beyond traditional click-throughs into AI-native presence, where discoverability depends on being referenced within answers provided by ChatGPT, Perplexity, Gemini, and similar models.

Rooted in the philosophy of ‘The Art of Visibility’, Kevin leads a growing movement in London and Southern Africa, that aligns technical innovation with human-centric brand storytelling. By publishing, speaking, and educating early on these shifts, he ensures his clients and peers are not only prepared, but thriving, in the AI-powered landscape of tomorrow.

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Richard Silver

Chief Financial Officer

Richard Silver is the Chief Financial Officer of Macrocosm.London Ltd in the United Kingdom, and Macrocosm Ultra Digital (Pty) Ltd in South Africa, leading financial strategy across both agencies at the forefront of digital visibility. With over 15 years in the digital marketing industry, Richard’s expertise spans finance, operations, and performance-driven marketing. His approach blends analytical precision with strategic insight, ensuring every initiative delivers measurable ROI and long-term value.

Richard oversees both the Finance and SEO divisions, a rare combination that allows him to align financial stewardship with the technical demands of high-impact visibility campaigns. His commitment to staff wellbeing is an admirable trait, fostering a supportive and motivating environment that empowers the team to excel. He holds a B.Comm Diploma in Financial Management from Stellenbosch University and has achieved multiple Google-accredited certifications, including Google Ads Professional status. And, according to his wife Thara-Lee, he’s also “a bit of a hubba hubba.”

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Joe Labuschagne

Chief Operating Officer

Joe is the Chief Operations Officer of Macrocosm.London Ltd in the United Kingdom and Macrocosm Ultra Digital (Pty) Ltd in South Africa, overseeing the daily operations that keep both agencies performing at the highest level. With more than 25 years of executive management experience, including over a decade at Macrocosm, Joe combines operational precision with people‑first leadership.

For Joe, being in charge of the team is not about holding a title, it is about being a leader. He believes in empowering his team and creating an environment where every person has the opportunity, resources and support to excel. His leadership is rooted in genuine care for his staff, ensuring they have the guidance to grow professionally while achieving their own personal goals.

Joe holds a Bachelor of Commerce degree from UNISA and an MBA from the University of North Carolina at Chapel Hill. He complements his academic foundation with nine Google accredited certifications, keeping him attuned to the latest industry innovations and ensuring Macrocosm’s operations evolve in step with the fast changing digital landscape.

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Thara-Lee Stroebel

Finance and HR Manager

Thara‑Lee is the Finance and HR Manager of Macrocosm.London Ltd in the United Kingdom and Macrocosm Ultra Digital (Pty) Ltd in South Africa. With more than 22 years of experience in finance and administration, including 10 years in the United Kingdom, she brings a wealth of knowledge to the fast‑paced world of digital marketing.

After returning to South Africa, Thara‑Lee worked in the finance department of an IT company that manufactured Proline computers before moving into the marketing sector as a finance assistant, where she also supported website process flows and content management. She joined Macrocosm in March 2017 and has been an integral part of the company ever since.

In her role, Thara‑Lee manages the company’s financial operations while also serving as HR Manager. She is deeply committed to staff wellbeing, fair workplace practices and fostering a supportive, people‑first culture. Her First Aid Level 1 certification further reflects her dedication to maintaining a safe and positive working environment. With her extensive experience, ongoing commitment to learning and strong sense of accountability, Thara‑Lee ensures that both the numbers and the people behind them are supported for long‑term success.

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Christopher Silver

Strategic Partner

Christopher Silver is a Strategic Partner of Macrocosm.London Ltd in the United Kingdom and Macrocosm Ultra Digital (Pty) Ltd in South Africa. Drawing on his extensive experience in business management, customer care and retail strategy, Christopher brings a unique commercial perspective to Macrocosm’s growth and client partnerships.

Alongside his brothers Kevin and Richard Silver, Christopher is also a driving force behind Silver Toy Shop, a family‑owned business renowned for its passion for pop culture, rare collectibles and high‑quality Funko Pops. His years of experience as Council Manager for the Motor Vehicle Department in South Africa, combined with his deep understanding of retail operations, have equipped him with a sharp eye for identifying opportunities and building customer‑centric strategies.

At Macrocosm.London, Christopher’s role as a strategic partner focuses on exploring new business opportunities, fostering long‑term relationships and bringing a commercially‑minded lens to visibility strategies. His ability to bridge operational insight with market‑driven thinking ensures that Macrocosm remains agile, relevant and positioned for sustained success in a fast‑evolving digital landscape.

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Steve Hughes

Strategic Partner

Steve is a Strategic Partner of Macrocosm.London Ltd in the United Kingdom and Macrocosm Ultra Digital (Pty) Ltd in South Africa. With more than 12 years of experience delivering SaaS, hospitality, publishing and digital marketing projects, Steve specialises in guiding distributed teams to deliver high‑quality results on time and within scope.

As an experienced Remote Project Manager, Scrum Master and Agile Coach, Steve thrives at the intersection of people, process and technology. He is skilled at facilitating collaboration, removing obstacles and ensuring cross‑functional alignment between design, technical and business stakeholders. His leadership keeps teams energised, focused and working seamlessly across time zones.

At Macrocosm.London, Steve brings his expertise in backlog management, stakeholder engagement and remote team leadership to support strategic initiatives and large‑scale delivery. His ability to combine agile methodologies with practical business insight ensures that projects run efficiently while fostering a culture of continuous improvement. Steve’s commitment to process excellence and collaborative delivery makes him a valuable strategic partner in helping Macrocosm’s clients achieve their visibility and growth goals in an ever‑evolving digital landscape.

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Glenn Ormandy

Marketing Manager

Glenn is the Marketing Manager of Macrocosm.London Ltd in the United Kingdom and Macrocosm Ultra Digital (Pty) Ltd in South Africa. With a career that began in IT software support, Glenn built a strong technical foundation before moving into the fast‑paced world of digital marketing. His early experience included managing the website and social media accounts for ROCKNROLLA Magazine in Oslo, Norway, while studying .NET C# programming and Pastel Partner Accounting Software.

Glenn later joined a growing digital marketing agency where he managed multiple marketing accounts and led new website builds. In 2016, he brought his expertise to Macrocosm, where his deep understanding of search engines and technical marketing quickly made him an essential part of the team.

Today, Glenn leads marketing operations with a focus on Google Ads and SEO strategy. His campaigns are grounded in data, driven by insight and refined with meticulous attention to detail. With a broad knowledge of industries and a passion for delivering measurable results, Glenn ensures every campaign is strategically sound and performance‑driven. Glenn’s leadership in marketing helps position Macrocosm.London’s clients for visibility, growth and long‑term success in an ever‑changing digital landscape.

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Danielle Swanepoel

Traffic Manager

Danielle is the Traffic Manager of Macrocosm.London Ltd. With over a decade of experience at Macrocosm, she brings a wealth of operational knowledge and marketing expertise to the London team.

She began her journey with the agency in its early years, working across multiple departments from office administration and executive assistance to web traffic management. Today, she leads traffic operations for the Web Department in London, coordinating projects, managing deadlines and ensuring smooth workflows between creative, technical and strategic teams.

Danielle’s skill set spans search engine optimisation (SEO), Google Ads, reporting, website development and social media management. She has earned numerous industry certifications, including Google Ads (Search, Shopping, Display), Google My Business Basics, Digital Sales, YouTube Creative Essentials, all 86 Facebook Blueprint courses and First Aid Level 1.

Her ability to blend operational precision with marketing insight ensures that every project at Macrocosm.London runs efficiently, on schedule and to the highest standard.

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Jayde Wacker

Social Media Manager

Jayde is the Social Media Marketing Manager of Macrocosm.London Ltd. Since 2018, she has developed from a passionate content creator into a highly skilled digital marketing professional, bringing creativity, strategic insight and hands‑on expertise to the London team.

Her career began in content writing, where her talent for storytelling and strategic thinking quickly became evident. Over time, she expanded her skill set to include website traffic management, graphic design, WordPress development and project management. Today, she leads Macrocosm.London’s social media department, delivering high‑impact, trend‑driven campaigns that enhance brand visibility and engagement.

Jayde is self‑taught in design, holds multiple certifications from Google and Meta, and has completed formal training in digital marketing through the University of Cape Town. Her broad experience across disciplines allows her to combine creativity with technical precision, ensuring every campaign is both innovative and results‑driven.

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Madison Parkins

Lead Designer

Madison is the Lead Designer of Macrocosm.London Ltd. Since 2021, she has been creating high‑impact visual solutions for clients, combining over five years of experience in digital marketing, social media and graphic design. She holds a BA in Graphic Design and has built her career on delivering creative work that is both visually compelling and strategically aligned.

Specialising in UX design, Madison is passionate about crafting user‑focused experiences that blend creativity with functionality. She stays at the forefront of design trends, ensuring Macrocosm.London’s clients benefit from fresh, modern and effective visual communication.

Her work has played a key role in expanding the agency’s web department, bringing new perspectives and a refined creative approach to the team. Madison’s dedication to learning, innovation and attention to detail ensures that every design she produces supports the client’s broader visibility and brand goals. By combining strategic thinking with creative execution, Madison helps position Macrocosm.London’s clients for stronger engagement, clearer brand presence and lasting visual impact.

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Kaitlin Craven

Web Developer and Designer

Kaitlin is a Web Designer and Developer at Macrocosm.London Ltd. She specialises in creating clean, fast and intuitive digital solutions that support marketing strategies and drive business growth. Her work focuses on building user‑friendly websites and custom tools that perform seamlessly across devices.

She holds a Bachelor of Information Technology in Web Design and Development, graduating cum laude as the top student in her class. Kaitlin joined Macrocosm while completing her studies, gaining hands‑on experience that strengthened her problem‑solving skills, technical expertise and ability to collaborate effectively across teams.

With a commitment to staying current with emerging technologies, Kaitlin ensures her work remains relevant, innovative and effective. Whether refining a user journey, optimising site performance or exploring new tools, she approaches each project with precision and purpose. Her ability to combine technical skill with a focus on user experience makes Kaitlin a valuable part of Macrocosm.London’s web department, helping clients achieve both functional and visually impactful digital presences.

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Nathan Just

Web and App Developer

Nathan is a Web and App Developer at Macrocosm.London Ltd. He specialises in building seamless, functional and visually engaging digital solutions, combining expertise in both front‑end and back‑end technologies.

He holds a Bachelor’s degree in Web Design and Development, giving him a strong technical foundation to deliver high‑performance websites and applications. At Macrocosm.London, Nathan focuses on developing clean, efficient code, troubleshooting complex issues and implementing modern solutions that meet industry best practices.

Nathan thrives in dynamic environments where innovation and problem‑solving are essential. He keeps ahead of emerging trends in development, ensuring every project is optimised for speed, mobile responsiveness and user experience. Whether he is creating custom features, enhancing performance or refining user journeys, Nathan approaches each project with precision and purpose. His ability to merge technical skill with creative problem‑solving makes him a valuable member of Macrocosm.London’s development team, helping clients achieve smarter, faster and more engaging digital experiences.

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Kyla Brinders

Digital Marketer

Kyla is a Digital Marketer at Macrocosm.London Ltd. She plays a key role in developing and implementing strategies that help clients strengthen their online presence and achieve measurable results.

She holds a Bachelor's degree of Commerce in Digital Marketing. Her work spans multiple areas of digital marketing, including content creation, social media management, search engine optimisation (SEO) and paid advertising campaigns. Kyla combines creative thinking with data‑driven decision‑making, ensuring every campaign is both visually engaging and strategically aligned with client goals.

With a keen interest in the evolving digital landscape, Kyla stays up to date with emerging trends and tools to ensure her work remains innovative and effective. She works closely with the wider Macrocosm.London team to create cohesive marketing strategies that drive visibility, engagement and growth.

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Rutendo Chemumwe

Digital Marketer

Rutendo is a Digital Marketer at Macrocosm.London Ltd. She brings a strong blend of creativity, strategy and technical expertise to developing and managing digital campaigns for a wide range of clients.

Her work spans content creation, search engine optimisation (SEO), social media management and paid advertising. Rutendo is known for her ability to craft persuasive, platform‑appropriate messaging that aligns with each client’s brand voice and goals. From website copy and blog articles to social posts and Google Ads, her work is designed to engage audiences and drive measurable results.

At Macrocosm.London, Rutendo manages campaign planning, content production and performance optimisation, ensuring consistent, high‑quality output across all projects. She collaborates closely with both clients and internal teams to deliver marketing strategies that build visibility and strengthen online presence. Her ability to manage multiple projects with precision, while maintaining a results‑driven focus, makes Rutendo a valued member of the Macrocosm.London team and a key contributor to client success.

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Teneal Van Der Merwe

Digital Marketer

Teneal is a Digital Marketer at Macrocosm.London Ltd. Currently completing her studies in graphic design, she brings a fresh perspective and a strong creative eye to the marketing team. Her work blends design principles with digital marketing strategy, ensuring content is both visually engaging and aligned with client goals.

Teneal contributes to both the marketing and social media departments, applying her skills in photography, content creation and visual storytelling. She has a natural talent for capturing impactful imagery that enhances brand narratives across multiple digital platforms.

Her dedication to learning and her willingness to take on new challenges make her a valued member of the Macrocosm.London team. Teneal approaches every project with enthusiasm, creativity and a commitment to producing high‑quality work that supports client visibility and engagement. With her growing expertise and hands‑on experience, Teneal is building a strong foundation for a successful career in design and digital marketing.

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Carlo Bosman

Digital Marketer

Carlo is a Digital Marketer at Macrocosm.London Ltd. With a background in software engineering and hands‑on experience in web design and search engine optimisation (SEO), he combines technical expertise with creative thinking to deliver engaging online experiences that drive measurable results.

Since beginning his career in digital marketing in 2022, Carlo has built skills in website development, SEO strategy and content optimisation. He holds a Software Engineering Certificate and has completed Google’s Introduction to SEO, equipping him with a solid foundation to support client visibility and performance goals.

Before moving into digital marketing, Carlo worked as an administrative assistant at a brokerage, developing strong organisational and client‑facing skills. Today, he applies the same attention to detail and commitment to quality in his work at Macrocosm.London, ensuring every project meets both technical and strategic objectives. Carlo is dedicated to continuous learning, refining his skills and staying current with industry trends. His focus on combining functionality, design and data‑driven strategy makes him a valuable contributor to the Macrocosm.London team and to the success of its clients.

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JP Labuschagne

Sales Executive

JP is a Sales Executive at Macrocosm.London Ltd. With over 12 years of experience in sales and management across multiple industries, he brings strategic insight, in‑depth knowledge and a strong results‑driven mindset to every client engagement.

JP specialises in identifying tailored digital marketing solutions that drive measurable outcomes. His ability to connect with clients, understand their goals and deliver strategies that work has made him a trusted partner to businesses seeking growth in the competitive digital landscape.

He has completed several industry‑recognised certifications, including Google My Business Basics, Digital Sales and Google Ads (Search, Shopping and Display), ensuring he stays at the forefront of digital marketing trends and best practices. Approachable, professional and committed to client success, JP plays a key role in helping Macrocosm.London’s clients achieve meaningful visibility, engagement and long‑term growth.

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